Jamaica Tourist Board was not an official sponsor of the Sochi Olympics. Besides that they didn't have a very big advertising budget. So they created "The Bobsled Song". A song written to sync the length and shapes of the race track that the team was riding in Sochi. The song was downloadable from BobsledSong.com, which provided instructions on pressing play exactly when the live Olympic race started to see how the song actually synced with the track.