Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, the happy end they never had... on the cinema screen!
Lacta: Love in the end1
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Awards won (add award)
Cannes Lions - 2013 - Silver - Branded Content And Entertainment
Cannes Lions - 2013 - Silver - Branded Content And Entertainment
Cannes Lions - 2013 - Bronze - Branded Content And Entertainment
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Details
- Date: 20 February 2013
- Awards: 3
- Industry: Candy & Confectionary
- Media type: Ambient, Cinema
Credits(add credits)
- Agency: Bold Ogilvy & Mather, Gerakas
- Country: Greece
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