The federation of milk producers in Quebec, Canada created a giant milk carton on top of a bus shelter. Two busstops were selected, one at Montreal and the other one at Quebec. Fake milk was dripping on the side of the bus shelter, which had a image of a glass of milk on it.
Le Lait: Milk carton11
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Details
- Date: 28 August 2010
- Industry: Non-profit
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Nolin BBDO, Montreal
- Country: Canada
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