Fred is a creative at the ad agency Leo Burnett, Iberia. He always wanted to have a tattoo, but he couldn’t decide on what to put on it. That is why he has chosen to tattoo a QR-code where he could change the content whenever he wanted. Now the agency challenges advertisers to be the first to advertise on fred’s arm, with a 30 day lasting tattoo. The auction starts at 1 euro!