In Sri Lanka a new Levi’s shop opened recently. To make people aware of their new shop, Saatchi & Saatchi helped the Jeans manufacterer promoting its shop by creating a guerilla-campaign.
They’ve put a giant piece of jeans fabric on the street to show its strength and moreover they created the illusion that the street was a giant jeans, by putting (giant) stitches on the edge of the street.
Levi's: Square3
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Details
- Date: 20 August 2010
- Industry: Fashion & Clothing
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Saatchi & Saatchi, Colombo
- Country: Sri Lanka
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