To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
Metro: Pocket size43
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Details
- Date: 11 May 2012
- Industry: Media & Publishing
- Media type: Ambient
Credits(add credits)
- Agency: Rethink, Vancouver
- Country: Canada
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