Milka, the famous chocolate brand, made French people face a cornelian choice in their new campaign. Whenever somebody bought a Milka product, one piece was missing. In the package their was a unique code where the pople could then send the missing piece to themselves or somebody else, with a personal message.
Milka: Piece missing16
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- Date: 27 August 2013
- Industry: Candy & Confectionary
- Media type: Ambient
- Agency: Buzzman, Paris
- Country: France
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