In order to advertise the digital issue of the Neuer Zürcher Zeitung, Jung von Matt/Limmat made classic newspaper holders out of wood and fitted them with LED boards. The boards were programmed so that they could receive RSS-feeds through an infrared transmitter. Software was written, which sent the breaking news from the server directly to the receiver in the holder. Located in cafés, bars and restaurants, the digital newspaper holders surprised the target audience with news that was more up to date than the printed newspaper.
Neuer Zürcher Zeitung: Digital Newspaper Holder4
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