Cool campaign from GITAM BBDO. When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have their own name on their car..
Opel: First car model named after its owner23
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Details
- Date: 21 March 2013
- Industry: Automotive
- Media type: Ambient
Credits(add credits)
- Agency: Gitam BBDO, Tel Aviv
- Country:
Israel
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