In Tel Aviv (Israel), Young and Rubicam have developped an impressive non-profit campaign against people driving when drunk. The idea was to make a huge bottle, built out of broken car frames. On the bottle it says “Don’t drink and Drive”. The campaign starts today and will run for 3 months. The giant bottle has been placed on one of the busiest roads where over 1 million people will pass by.

The details:
- 80 cars frames in the bottle
- 15 tons worth of metal
- 20 meters tall giant bottle