Now this is a great idea! Promoting a video game about superheroes by allowing people to dress like superheroes. In the Spanish city of Madrid a real life tailor opened who was specialised in making costumes for superheroes. People could make an appointment to make their very own custom costume. With a lot of media coverage this game launch was a big success.
PlayStation: Mr. Lee10
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
- Agency: Leo Burnett, Madrid
- Country: Spain
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!