The iconic mints of Polo are known throughout the world, the shape of the fresh white mints has become the identity of the brand itself. In December 2009 the entire UK was covered in snow, and they decided to use the shape of the mints and the whiteness of the snow to promote Polo mints. A “Polo snow stamp” was created. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
People can argue that placing stamps in snow has been done before in advertising, but the execution of this one is remarkably good.