Israeliens advertising agencies are a lot of (wo)men short, to keep up with business. Gitam BBDO, hosted the portfolio night, where senior creative directors from all over Israel its agencies, could meet up with copywriting and art-directing students to talk about business and jobs. The creative directors took their ‘New-Blood-Campaign literally by motivating the students to first donate blood to meet them.
To promote the whole action, the creative directors, made this ‘bloody’ short movie to motivate students.. The campaign ended both for the bloodbanks as for the agencies in a huge success..