The Red Cross in Mexico changed the coin slot of our traditional moneyboxes for a 'bill slot'. This way, they surprised donors that discovered that they couldn't give a coin but a rolled-up bill instead.
Red Cross: Bills Only Collection box8
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 26 June 2014
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: JWT, Mexico City
- Country:
Mexico
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!