Taxis worked as Ribeiro’s itinerant stores. Ribeiro increased their points of purchase from 5 to 50 in Buenos Aires. They reached people at the moment they where already spending money to offer a better deal for the same fee. Using the taxi’s ticket as the first instalment payment was an efficient way to attract consumers directly to Ribeiro.
Details
- Date: 22 January 2013
- Awards: 1
- Industry: Retail
- Media type: Ambient, Technology
Credits(add credits)
- Agency: Almacén, Buenos Aires
- Country: Argentina
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