Rip Curl has a range of very colourful sporting clothes. But unfortunately, blind people can't enjoy these colours. That's why they've developed these unique braille tags, explaining the colour of the piece. But it doesn't end there! The tag can be sown into the clothing, so blind people will always know which colour they are wearing.
Rip Curl: Braille clothing14
Görtz 17: Shoelace Box
Penningtons: Magic mirror
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- Date: 3 August 2014
- Industry: Fashion & Clothing
- Media type: Ambient
- Agency: Havas Worldwide, Warsaw
- Country: Poland
- Chief Creative Officer: Wojciech Dagiel
- Creative Director: Kuba Bogaczyński
- Art Director: Sylwia Rekawek Michon
- Copywriter: Patryk Michoń
- Art Buyer: Magda Matuszewska
- Account: Katarzyna Wierzbicka
- Account: Sandra Kopeć
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