The Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. This 3 minute movie (a bit too long in our eyes) shows a Peruvian truck driver proving his skills. Lovely idea from Scania to get more involved with it’s customers.
Scania: Driver competitions18
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Details
- Date: 1 March 2012
- Industry: Automotive
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Crispin Porter + Bogusky, Miami
- Country:
USA
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