Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.
Shake it up: Shake up Sydney48
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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