In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
Smart: Fits into tight places9
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Details
- Date: 13 February 2010
- Industry: Automotive
- Media type: Ambient
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