Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. This campaign won a grand prix in the category promo and activation lions in Cannes.
Sport Club Recife: Immortal fans21
Asics: Boots against racism
Awards won (add award)
Cannes Lions - 2013 - Silver - Direct
Cannes Lions - 2013 - Bronze - Direct
LIA Awards - 2013 - Gold - Integration
LIA Awards - 2013 - Gold - Non-Traditional
LIA Awards - 2013 - Silver - Digital
LIA Awards - 2013 - Bronze - The NEW
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- Agency: Ogilvy & Mather, São Paulo
- Country: Brazil
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