Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. This campaign won a grand prix in the category promo and activation lions in Cannes.