This campaign is not really recent but we still wanted to share this amazing idea.
This is a picture from the Subaru Subaglue campaign, the strapline for this campaign was: ‘It sticks to the road’. Subaru is promoting its car’s symmetrical all-wheel drive, implying the car literally sticks to the road.
To get these cars bolted upside down to the truck they had to remove the engines and transmissions. The result is really amazing, the 3 cars upside down are creating a mirror image from the cars on top. The truck toured through the UK for almost 8 weeks.