T-Mobile has launched a new flashmob advertising campaign, this time planting 300 performers in Terminal 5 at Heathrow International Airport. Singers, accompanied by a ‘vocal orchestra’, peformed “At Last” by Etta James, “Comin’ Home Baby” by Mel Torme, “Return of the Mack” by Mark Morrison, “I am the Passenger” by Iggy Pop and “I Knew You Were Waiting (for me)” by George Michael & Aretha Franklin. The ‘Welcome Back’ stunt was filmed by 18 different hidden cameras, capturing the real reactions of people witnessing the event.
T-mobile: Welcome Home19
T-mobile: William & Kate
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
- Date: 30 October 2010
- Industry: Telecom
- Media type: Ambient, Online content
- Agency: Saatchi & Saatchi, London
- Country: United Kingdom
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!