A great stunt was done to promote the instant soda of Tang. The powder wasn’t solved by simply shaking it by hand. Tang took it one step further, a huge step. Children could place their cup of water on a roller coaster, add the powder and let the roller coaster shake the cup! A fun way to promote a product like this.
Tang: Shaker Roller Coaster34
Coca-Cola: Happiness Machine for Couples
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 24 April 2012
- Industry: Non-Alcoholic Drinks
- Media type: Ambient
- Agency: Ogilvy & Mather, Buenos Aires
- Country: Argentina
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