In Guatemala, 800.000 people live in the 18th Zone, a district with a lot of criminality. When people within this district look for a job outside the 18th zone, they get rejected a lot because they consider they may have ties to the gangs that dominate the area. Tortrix, a chips brand in Guatemala helped out and build an 'embassy'.
Tortrix: Embassy of the 18th Zone4
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Details
- Date: 12 June 2014
- Industry: Candy & Confectionary
- Media type: Ambient
Credits(add credits)
- Agency: BBDO, Guatemala City
- Country: Guatemala
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