‘Catch a Million’ was a PR campaign that brought together cricket, New Zealand’s favourite summer pastime, and TUI, the nation’s favourite beer in a way that created unparalleled levels of participation, brand recognition and media attention.
TUI: Catch a Million5
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Awards won (add award)
LIA Awards - 2014 - Silver - Non-Traditional
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Details
- Date: 23 June 2014
- Awards: 3
- Industry: Alcoholic Drinks
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Saatchi & Saatchi, Auckland
- Country: New Zealand
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