The Volkswagen Bluemotion models are very fuel efficient. To raise the profile of these products Volkswagen used a unique medium. On the receipts you get at the gas station after filling your car they printed the mileage you could drive with a Volkwagen Polo Blue motion. The cashier system automatically divides the number of litres put in the tank by the average consumption of a Polo BlueMotion.
Volkswagen: Print an ad on your receipt5
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Details
- Date: 26 June 2009
- Industry: Automotive
- Media type: Ambient
Credits(add credits)
- Agency: DDB , Hamburg
- Country: Germany
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