Volkswagen: Weather Cam13

This campaign is based on the idea of rewarding those who obeye the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea was tested in Stockholm, in collaboration with the Swedish road transport

Volkswagen was partnering with the Discovery Channel as the sponsor of the 25th Anniversary of Shark Week. Therefore they decided to do something together. And what better to look at sharks from a Volkswagen Beetle. But not an ordinary Beetle..