WPP, the world’s second-largest marketing services company pledged to reduce their carbon footprint. Wunderman released an innovative idea to persuade its client’s employees to switch off their computer monitors. They created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use. They’ve made a couple variations, but this one is the only one that really makes sense, and it’s cool! Where can I download one of these?
Wunderman: Greensaver4
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Details
- Date: 3 November 2009
- Industry: Agency self-promo
- Media type: Ambient
Credits(add credits)
- Agency: Wunderman, London
- Country: United Kingdom
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