Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this Fyffes, a german banan brand, initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous Carlsen Comics the comic-hero “Fyfe” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.