Pilot, the Japanese pen manufacturer based in Tokyopromoted its new pen ‘Frixion’ by making this following animation spot. The idea behind it lays in the evolution of mankind.
“Millions of years ago we have been created as a simple black point, evolved over fish, reptilian and other species into modern men. But nowadays, advanced technologies make us loose our way. We only sit around looking in a digital screen, getting fat and useless.”