Dubai’s construction industry employs several South Asian workers, most of them uneducated. Through the "Nazar" (Vision) Initiative, Aster DM Healthcare set out to educate these workers on the importance of eye care by encouraging them to undergo an eye test using a pictorial eye chart.
Aster: The Nazar Initiative8
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Details
- Date: 7 March 2016
- Industry: Healthcare
- Media type: Direct Marketing
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