Mercedes wanted to promote their E-Class Estate via bannering. The E-Class Estate is the most spacious in its class. Bannering, however, doesn’t have much space to offer. So how use a not so spacious medium to promote a very spacious car? 

Introducing : the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it.