BBVA: No one can hear us24

Pedro Suarez Vertiz is Peruvian’s most loved Rock Star. Unfortunately, since 2011 Pedro suffers from Dysarthria, a rare motor speech disorder that won’t let him speak again. Imagine a singer who cannot sing anymore. BBVA, the bank of the people, offered a

In Peru the majority of the children can’t even read. To make the people aware of this huge problem this fun campaign was launched. They found a medium to access an enormous part of the population, the ATM machine. When you are getting money from an