Fiat relocated the technology for the parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.
Fiat: Parking Assist10
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- Date: 8 June 2015
- Industry: Automotive
- Media type: Billboard, Technology
- Agency: Leo Burnett, Frankfurt
- Country: Germany
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