In 2013, Dengue, the deadly mosquito-borne fever reached epidemic proportions in Sri Lanka. ‘Mawbima,’ an up and coming mass-market newspaper, wanted to make a difference. Their idea was to mix citronella essence, a natural repellent, with ink, and create the world’s first mosquito repellent newspaper.
Mawbima: Mosquito repellent newspaper11
TNT: A dramatic surprise
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- Date: 29 November 2014
- Awards: 1
- Industry: Media & Publishing
- Media type: Billboard, Print
- Agency: Leo Burnett Solutions, Colombo
- Country: Sri Lanka
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