Nike: Free Flyknit15

To make a billboard come to life, Nike installed a robotic mannequin in the apartment next door to the billboard. She went up and down for a month, doing over a million reps.

A transparent decal was placed on this transit shelter to show distance runner Bernard Lagat crashing through. In the second ad the decal is placed on two buildings, so it looks like Lagat is running through the buildings. These two illusions were made fo