Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. Billboards and an app are also part of the campaign.
OPI: Story of a Drop8
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Details
- Date: 29 March 2015
- Industry: Beauty & Personal Care
- Media type: Billboard, Mobile, Online content
Credits(add credits)
- Agency: TBWA, Paris
- Country:
France
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