Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Rexona: Post-it Samples6
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Details
- Date: 26 September 2009
- Industry: Beauty & Personal Care
- Media type: Billboard
Credits(add credits)
- Agency: Lowe Ginkgo, Montevideo
- Country: Uruguay
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