Everybody knows Snickers. You know what it is, how it tasts and how it looks like.
Together with TBWA/Chiat/Day they’ve placed all over New York billboards (and also in the subway) with funny slogans written in the lay-out of the Snickers’ logo.
They didn’t even put their brand name on those posters as people knew that it’s from Snickers..
Talking about brand recognition..