Today we’ve found another billboard that has been turned into a sundial. The purpose of this billboard is to scare gamers for the launch of ‘Alan wake’ the highly anticipated psychological action thriller game on Xbox. The message is simple: ‘dark is deadly’, so when it turns night the shadow on the sundial is pointing at Dead.
Xbox: Sun dial6
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Credits(add credits)
- Agency: MacLaren McCann, Toronto
- Country: Canada
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