This is a remarkable billboard made for Yes Quit, a non-profit organization helping people to stop smoking. Every two weeks the lungs would be repainted as if they were getting healthier. in the end the simple yet clear message “Quit smoking, get healthier”.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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