Have you ever recommended an average restaurant? Or an average movie? No. Because no one recommends something average… At Boursorama Bank, almost half the customers adhered after having been recommended by a relative. A true performance for the bank market, especially in France where people rarely recommend their bank in general.
To highlight this unique and trusting relationship with its clients, the campaign depicts, in a disruptive way, an imaginary world where men and women recommend average things to their close ones. Absurd situations that demonstrate the power of Boursorama Bank recommendations.