Every year in March there is a cancer awareness program in Iceland aimed at men, similar to the "Movember" month. This year a stellar cast of icelandic actors dance their asses off to make people aware about colon cancer.

October is cancer awareness month in Iceland. The creative agency had to think up a new way to promote the Pink ribbon. So they took it to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.