As a brand, Canon wants to go behind the picture to find the stories that really resonate with their customers. They want to inspire people to get out there and live their story in the next year. In order to prepare for all these wonderful new experiences, VCCP created a series of films and photographs to showcase the moments just before something happens. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation.