Mickey Rourke, one of Hollywood’s most notorious drinkers features in a spot of Bavaria. But for non-alcoholic beer. “Hey man, I need ad drink, give me a fucking beer!”. The whole idea behind the ad is that he’s actually drinking Bavaria 0,0% but he doesn’t know because the taste is the same.
The joke would be even better if the agency and Bavaria let Mickey believe that he was doing it for the regular Bavaria..