Since James Bond is not a sophisticated Sean-Connery-type anymore, he exchanged his Martini for a Heineken. So everytime a new Bond film is released, Heineken is allowed to advertise around Bond’s more modern taste. To promote the newest Bond film ‘Skyfall’, Wieden+Kennedy has made a spot in which the film and the commercial are seemlessly interwoven.
Heineken: Skyfall18
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Details
- Date: 24 September 2012
- Industry: Alcoholic Drinks
- Media type: Celebrities, TV Commercial
Credits(add credits)
- Agency: Wieden + Kennedy, Amsterdam
- Country: The Netherlands
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