The vodka brand Absolut has requested Spike Jonze (best known for his collaborations to the movie Being John Malkovich), to participate in a ground breaking short film. The partnership acknowledges the brand’s position as a pioneering and culture-shaping brand.
The short film is called “I’m Here” and is a 30-minute love story about the relationship between two robots living in L.A. It is said that the short film shows the director his vision of the brand Absolut.
It premiered last week on the Sundance film festival.
Click here to see the short movie.