BMW created an after image effect advertisement. A high powered camera flash was setup with a BMW logo behind the cinema screen. During the closing frames of the advertisement, it was triggered and the audience was asked to close their eyes, which revealed the logo as an “afterimage” that faded away. Is this legal?
BMW: Flash Projection15
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Details
- Date: 13 December 2010
- Industry: Automotive
- Media type: Cinema, Technology
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