Colenso BBDO thought up this innovative interactive way to increase the public's interest in New Zealand's Pedigree Adoption Drive, the brand's effort to rescue and put up for adoption abandoned dogs around the world.
Also check-out the second video, where the story ends well..
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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