Dacia is the main sponsor of Udinese Football Club since 2008. After 8 years has decided to give its name to the new Udinese stadium. The problem is that the italian stadiums are gradually empting, because of the italian laws that kept the ultras out.

How to fill the Dacia Arena with new supporters? Dacia Family Project is the online contest that convinced Udinese supporters to create a new generation of football fans. How? By giving away season tickets to every future supporter.

For the first time in the Italian Championship, during Udinese-Napoli, almost 150 pregnant women populated the stadium and 20 of them lined up with the football players, wearing a special shirt.